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Berumen, Sergio A. and Arriaza Ibarra, Karen (2022) Sensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea stores. In The challenges of the digital society in the nordic countries and in Spain : democracy, society and culture. Fragua, Madrid. ISBN 9788470749247
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| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Marketing; Ikea |
| Subjects: | Social sciences > Information science > Advertising Social sciences > Economics > Marketing |
| ID Code: | 73973 |
| Deposited On: | 21 Jul 2022 09:19 |
| Last Modified: | 03 Aug 2022 08:57 |
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