Walking the talk, but above all, talking the walk: Looking green for market stakeholder engagement



Downloads per month over past year

Amores Salvadó, Javier and Martín de Castro, Gregorio and Albertini, Elisabeth (2022) Walking the talk, but above all, talking the walk: Looking green for market stakeholder engagement. Corporate Social Responsibility and Environmental Management . pp. 1-12. ISSN 1535-3958

[thumbnail of Corp Soc Responsibility Env - 2022 - Amores‐Salvad - Walking the talk  but above all  talking the walk  Looking green for.pdf]
Creative Commons Attribution Non-commercial No Derivatives.


Official URL: https://doi.org/10.1002/csr.2364


In recent years, corporate environmental commitment is showing different postures going from greenwashing to undue modesty and from environmental excellence to environmental inaction. In this paper, we go a step beyond the most recent research work on the dichotomy greenwashing–brownwashing and develop a more comprehensive model that reflect more subtly four main corporate environmental strategic positions based on both firm's environmental performance and disclosure achievements. Jointly with their characterization, and adopting a question-driven approach we add to the literature on environmental disclosure-firm performance proposing an explorative research question that consider cluster membership on market firm performance under the general assumption that, at least theoretically, each of the four main corporate environmental strategic positions under analysis can result in market performance improvements. Our empirical results from a panel data of international industrial companies show very interesting and novel insights, highlighting the fact that being green is good, but above all, it is good to look green.

Item Type:Article
Additional Information:

CRUE-CSIC (Acuerdos Transformativos 2022)

Uncontrolled Keywords:Brownwashing; Environmental disclosure; Environmental performance, Greenwashing; Market performance; Panel data; Question-driven approach, Stakeholder engagement
Subjects:Sciences > Chemistry > Environmental conditions
Social sciences > Economics > Business enterprises
ID Code:74722
Deposited On:30 Sep 2022 11:40
Last Modified:03 Oct 2022 07:00

Origin of downloads

Repository Staff Only: item control page