Structural Analysis of the Xinhua Information Agency in the 21st Century



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Gu, Yichen and Peinado Miguel, Fernando (2022) Structural Analysis of the Xinhua Information Agency in the 21st Century. Journal of Humanities, Arts and Social Science, 6 (3). pp. 405-414. ISSN 2576-0548

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A media company or mass media is a communication channel dedicated to in- forming its audience about current facts and events. People need to be informed about political, social, economic, local, international, and other events. This in- formation can be used to make business and governmental decisions, to influence the way we see the eyes of the environment we live in, and to allow us to remain cognizant of what is happening in the world. The investigation of the structural and commercial strategies applied by Xinhua during the last 20 years allowed us to reach the main objective of this study, which could reveal a company with a long history of more than 90 years, able to evolve and adapt to its environment, to changes in the media and to new technologies, so as to be able to compete inter- nationally with other institutions in the world. This research has enabled us to find some data of great value to academics in terms of technological breakthroughs generated by media, information agencies and Internet communication technologies.

Item Type:Article
Uncontrolled Keywords:New, News service, Media, The influence of digital media on China, Xinhua News Agency, The impact of digital media in China, Other services provided by Xinhua News Agency, Xinhua News Agency locations Around the World, Company financing new technologies in the Agency
Subjects:Social sciences > Information science > Information services
Social sciences > Information science > Journalism
ID Code:75075
Deposited On:17 Oct 2022 14:10
Last Modified:17 Oct 2022 14:45

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