Publication: La transición energética y la movilidad urbana sostenible: el rol de la comunicación
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2022-05-31
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Abstract
Los efectos del cambio climático ya alteran la vida tal y como la conocemos y se espera que sigan haciéndolo en las próximas décadas. Para hacer frente a sus consecuencias todas las instituciones y la ciudadanía en general deberán emprender medidas para tratar de adaptarse y mitigar estos efectos, que afectarán mayormente a las zonas urbanas. Una de las principales medidas es la reducción de emisiones de gases de efecto invernadero que afectará particularmente al sector energético y del transporte donde las energías renovables y la electrificación deberán demostrar si realmente son capaces de energizar las economías del mundo actual, hacerlo a tiempo y sin aumentar el calentamiento global. La correcta comunicación de este problema al conjunto de la sociedad resultará clave para su concienciación y contar su respaldo social, para lo que las instituciones, medios de comunicación y ciudadanos tendrán que contribuir con el propósito de aumentar la conciencia climática y su implicación en la toma de acciones.
The effects of climate change are already altering life as we know it and are expected to continue to do so in the coming decades. To cope with its consequences, all institutions, and citizens in general will have to take measures to try to adapt to and mitigate these effects, which will mostly affect urban areas. One of the main measures is the reduction of greenhouse gas emissions, which will particularly affect the energy and transport sector, where renewable energies and electrification will have to demonstrate whether they are really capable of energizing the economies of today's world, doing so in time and without increasing global warming. The correct communication of this problem to society as a whole will be key to raising awareness and gaining social support, to which institutions, the media and citizens will have to contribute in order to increase climate awareness and their involvement in taking action.
The effects of climate change are already altering life as we know it and are expected to continue to do so in the coming decades. To cope with its consequences, all institutions, and citizens in general will have to take measures to try to adapt to and mitigate these effects, which will mostly affect urban areas. One of the main measures is the reduction of greenhouse gas emissions, which will particularly affect the energy and transport sector, where renewable energies and electrification will have to demonstrate whether they are really capable of energizing the economies of today's world, doing so in time and without increasing global warming. The correct communication of this problem to society as a whole will be key to raising awareness and gaining social support, to which institutions, the media and citizens will have to contribute in order to increase climate awareness and their involvement in taking action.