Publication: La construcción de marca de distrito cultural y creativo del "Ouseburn Valley" (Newcastle Upon Tyne, Reino Unido): análisis de su documentación filmográfica
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2019
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Abstract
Esta investigación estudia el Distrito Cultural y Creativo del Ouseburn Valley (Newcastle-Upon-Tyne, Reino Unido) identificando sus espacios más relevantes mediante un análisis de la filmografía asociada a él. Se localizan los actores principales del distrito en aras de considerarlos a la hora de gestionar la imagen de marca de los distritos culturales y creativos, la cual es de gran importancia ya que estos espacios son clave para la revitalización urbana (Rosselló y Wright, 2010; UNESCO, 2016).
Aplicando la Teoría Fundamentada (Glaser y Strauss, 1967; Saunders, Thornhill y Lewis, 2009), se realiza un análisis de contenido de una selección de 24 archivos audiovisuales producidos entre 1939 y 2019 y vinculados al Ouseburn Valley, los cuales se han recuperado gracias al archivo fílmico del Ouseburn Trust y al North-East Film Archive. Así, se comprende la evolución del distrito, estableciéndose e identificándose los valores vinculados al mismo y cómo estos han ido variando históricamente. Igualmente, se identifican los actores más importantes (como la Ouseburn-Farm); aquellos que el imaginario colectivo asocia a este espacio gracias textos audiovisuales como los analizados y cuya identificación es de relevancia para la gestión de la marca-distrito del Ouseburn Valley.
This research studies the Cultural and Creative District of the Ouseburn Valley (Newcastle-Upon-Tyne, United Kingdom) by identifying its most relevant spaces through an analysis of the filmography associated with it. The main actors of the district are determined in order to further consider them when managing the brand images of other cultural and creative districts; which is important since these spaces are key for urban revitalization (Rosselló & Wright, 2010; UNESCO, 2016). In this regard, a content analysis of a selection of 24 audiovisuals produced between 1939 and 2019 linked to the Ouseburn Valley -recovered thanks to the film archive of the Ouseburn Trust and the North-East Film Archive- is performed. This is done by applying the Grounded Theory (Glaser & Strauss, 1967) (Saunders, Thornhill & Lewis, 2009). Thusly, an understanding of the evolution of the district is achieved which establishes and identifies the values linked to it and how these have been changing throughout history. Likewise, the most important actors in the Ouseburn Valley are spotted. These are those that the collective imaginary associates to this district thanks to audiovisuals as the analysed, and whose identification is of relevance for the management of the brand-district of the Ouseburn Valley.
This research studies the Cultural and Creative District of the Ouseburn Valley (Newcastle-Upon-Tyne, United Kingdom) by identifying its most relevant spaces through an analysis of the filmography associated with it. The main actors of the district are determined in order to further consider them when managing the brand images of other cultural and creative districts; which is important since these spaces are key for urban revitalization (Rosselló & Wright, 2010; UNESCO, 2016). In this regard, a content analysis of a selection of 24 audiovisuals produced between 1939 and 2019 linked to the Ouseburn Valley -recovered thanks to the film archive of the Ouseburn Trust and the North-East Film Archive- is performed. This is done by applying the Grounded Theory (Glaser & Strauss, 1967) (Saunders, Thornhill & Lewis, 2009). Thusly, an understanding of the evolution of the district is achieved which establishes and identifies the values linked to it and how these have been changing throughout history. Likewise, the most important actors in the Ouseburn Valley are spotted. These are those that the collective imaginary associates to this district thanks to audiovisuals as the analysed, and whose identification is of relevance for the management of the brand-district of the Ouseburn Valley.
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