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Labrado Antolín, Maribel Caso Netflix - Herramienta de Diseño de Cultura organizativa. [Teaching Resource] (Unpublished)
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Abstract
Aplicación sobre la importancia del diseño de culturas organizativas adecuadas a la estrategia de la empresa, y la dificultad que experimentan los líderes para su diseño e implementación. A través del análisis del Manifesto Netflix sobre su cultura organizativa se presenta una herramienta estratégica para el diseño de cultura organizativa: el Lienzo de Cultura.
Resumen (otros idiomas)
Activity based on the importance of designing organizational cultures aligned with the company's strategy, and the difficulty experienced by leaders for its design and implementation. Through the analysis of the Netflix Manifesto on its organizational culture, a strategic tool for the design of organizational culture is presented: the Culture Canvas.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | Cultura corporativa; Formación; Herramientas; Estrategia |
| Palabras clave (otros idiomas): | Organizational culture; Training; Tools; Strategy |
| Subjects: | Social sciences > Economics > Industrial management Social sciences > Economics > Business enterprises |
| JEL: | M14: Corporate Culture • Diversity • Social Responsibility, M10: General |
| ID Code: | 77047 |
| Deposited On: | 27 Mar 2023 09:28 |
| Last Modified: | 27 Mar 2023 09:57 |
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