Publication: La prensa gratuita en La Rioja (1975-2015)
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2017-03-07
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Universidad Complutense de Madrid
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Abstract
El objetivo de esta tesis doctoral es investigar y analizar las características de la prensa gratuita en La Rioja entre 1975 y 2015 con el fin de establecer sus particularidades y evolución. Dichas publicaciones constituyen un campo de investigación inédito en la región y adquieren en su conjunto una especial significación para su estudio. Su estructura como pequeños medios informativos y su transformación en espejo de la vida cotidiana de cada localidad los convierten en valiosas fuentes de información, a la vez que reflejanotras realidades de la prensa española en general y de la gratuita en particular. Las principales líneas de investigación de este estudio son la evolución histórica del fenómeno en su conjunto en La Rioja, el impacto de factores económicos,sociales y tecnológicos en estos medios y la identificación de las características de este modelo de publicaciones. Las fuentes utilizadas para este fin han sido los propios gratuitos, cuyos ejemplares han sido consultados y su información sistematizada mediante fichas hemerográficas que han permitido tanto su análisis individual como en conjunto. Ello se ha complementado con entrevistas a fundadores y directores de estos medios, así como también a colaboradores, profesionales de la impresión y la distribución que han ayudado a precisar y completar la información obtenida de la propia prensa gratuita. Finalmente, la investigación se ha apoyado en las publicaciones académicas que han estudiado este fenómeno en España para comprender el contexto en el que se han desarrollado. El objeto de estudio se ha delimitado a aquellas publicaciones que combinan contenidos informativos y publicitarios, han tenido en los anuncios su vía de financiación y han sido un modelo de negocio con fines de lucro, aspectos que las diferencian de otras publicaciones oficiales, religiosas, académicas, sectoriales, políticas o sindicales,que se han distribuido sin coste alguno entre los habitantes de La Rioja desde los primeros años de la transición española del siglo XX hasta los inicios del siglo XXI...
The purpose of this doctoral thesis is to investigate and analyze the characteristics of free newspapers in the Rioja between 1975 and 2015 in order to establish their peculiarities and evolution. Said publications constitute an unprecedented field of investigation in the region and acquirea special significance for study.Their structure in the form of small informative media and their transformation into mirrors of daily life in each locality make them valuable sources of information while reflecting other realities of the Spanish press in general, and the free ones in particular. The main lines of investigation in this study are the historical evolution of the phenomena in the Rioja, the impact on economic, social and technological factors of these means and identifying the characteristics of these types of publications. The sources used are the free ones themselves, whose editions were consulted and their information systemized through specific studies over each free newspaper that allow for both an individual and conjoint analysis. This analysis was complemented with interviews with founders and editors of this media as well as with collaborators, professionals in printing and distributing who helped specify and complete the obtained information about the free papers. Finally, the investigation was supported with academic publications that have studied this phenomenon in Spain to understand the context in which they developed. The object of this study has been limited to those publications that combine informative and advertising content, have had advertising as their means of financingandhavehada for-‐profitbusiness model-‐aspects that differentiate them from other official,religious, academic, sectorial, political or syndicate publications that were distributed at no charge among the inhabitants of the Rioja from the first years of the Spanish transition in the 20th century until the beginning of the 21st century...
The purpose of this doctoral thesis is to investigate and analyze the characteristics of free newspapers in the Rioja between 1975 and 2015 in order to establish their peculiarities and evolution. Said publications constitute an unprecedented field of investigation in the region and acquirea special significance for study.Their structure in the form of small informative media and their transformation into mirrors of daily life in each locality make them valuable sources of information while reflecting other realities of the Spanish press in general, and the free ones in particular. The main lines of investigation in this study are the historical evolution of the phenomena in the Rioja, the impact on economic, social and technological factors of these means and identifying the characteristics of these types of publications. The sources used are the free ones themselves, whose editions were consulted and their information systemized through specific studies over each free newspaper that allow for both an individual and conjoint analysis. This analysis was complemented with interviews with founders and editors of this media as well as with collaborators, professionals in printing and distributing who helped specify and complete the obtained information about the free papers. Finally, the investigation was supported with academic publications that have studied this phenomenon in Spain to understand the context in which they developed. The object of this study has been limited to those publications that combine informative and advertising content, have had advertising as their means of financingandhavehada for-‐profitbusiness model-‐aspects that differentiate them from other official,religious, academic, sectorial, political or syndicate publications that were distributed at no charge among the inhabitants of the Rioja from the first years of the Spanish transition in the 20th century until the beginning of the 21st century...
Description
Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 11/03/2016