Publication: Dialécticas de la diferencia sexual en "Mad men"
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2018-05-29
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Universidad Complutense de Madrid
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Abstract
En esta tesis doctoral realizamos un análisis textual de Mad Men (Matthew Weiner, 2007-2015, AMC), una serie televisiva que se centra en el universo publicitario de la década de 1960 en Nueva York. Nuestro objetivo principal es averiguar qué dialécticas de la diferencia sexual se establecen entre el protagonista, Don Draper, y las mujeres de su entorno. Con este fin, realizamos un análisis cuantitativo y cualitativo del capítulo piloto de la serie, “Smoke gets in your eyes”, y un análisis cualitativo de distintas escenas seleccionadas de la primera temporada de Mad Men. La tesis se divide en tres partes: marco teórico, metodológico y estado de la cuestión, análisis textual de Mad Men y conclusiones. La primera parte se subdivide en dos apartados que se corresponden con el marco teórico y metodológico y con el estado de la cuestión. En el primer apartado nos centramos en la Teoría del Texto de Jesús González Requena, metodología de análisis textual adoptada para realizar esta tesis. Se trata de una propuesta teórica y analítica cuyo núcleo consiste en concebir los textos como espacio donde se conforma la subjetividad. Por ello, junto a la Teoría del Texto encontramos la Teoría del Sujeto y la Teoría del Relato, tres teorías a través de las que abordamos tres caras de una misma propuesta teórica. A continuación, nos ocupamos de la plataforma digital Encuadres, un software creado por González Requena que hemos empleado para realizar el análisis cuantitativo del capítulo piloto, “Smoke gets in your eyes”. En el segundo apartado, correspondiente al estado de la cuestión, nos referimos a diferentes textos académicos sobre Mad Men, que tratan una amplia variedad de temas relacionados con la serie como las relaciones de género y el contexto televisivo en el que se enmarca nuestro objeto de estudio, la llamada “Tercera Edad de Oro de la televisión”. En la segunda parte de la tesis abordamos el análisis textual de Mad Men. Nos centramos, en primer lugar, en el análisis detallado de su episodio piloto, “Smoke gets in your eyes”. A continuación, en distintas escenas seleccionadas de la primera temporada de la serie. En segundo lugar, presentamos los resultados obtenidos tras el análisis cualitativo del capítulo piloto. En la tercera parte, que se corresponde con las conclusiones, exponemos las aportaciones novedosas de la investigación. Destacamos, en primer lugar, el desarrollo de la triple articulación de los modos de representación manierista, europeo de autor y postclásico que se pone en escena en Mad Men...
In this Ph.D. thesis I undertake a textual analysis of Mad Men (Matthew Weiner, 2007-2015, AMC), a TV series focused in New York‟s advertising world during the 1960s. The main goal is to find out which dialectics of sexual difference are established between the main character, Don Draper, and women around him. To this end, we proceed to a quantitative and qualitative analysis of the series pilot, “Smoke gets in your eyes”, and a qualitative analysis of a selection of scenes from Mad Men‟s first season. This dissertation is divided in three parts: the theoretical framework, methodology and the state of the question, the textual analysis of Mad Men and the conclusions. The first one is formed by two sections: the theoretical framework and methodology, and the state of the question. During the first section, I focus in The Text Theory elaborated by Jesús González Requena, the methodology of textual analysis that is used in this dissertation. It is a theoretical and analytical proposal that consists in understanding texts as a space where subjectivity is shaped. For this reason, this theory is linked to the Subject Theory and the Narrative Theory, three theories through which I address three dimensions of the same theoretical proposal. Next, we focus on the digital platform Encuadres, software created by González Requena that has been used to quantitatively analyze the pilot, “Smoke gets in your eyes”. During the second section, dedicated to the state of the question, I refer to different scholarly works about Mad Men, which address a wide variety of issues related to the series such as genre relationships, and the television context in which our object of study is framed, the so-called “Third Golden Age of Television”. In the second part of the dissertation, I proceed to the textual analysis of Mad Men...
In this Ph.D. thesis I undertake a textual analysis of Mad Men (Matthew Weiner, 2007-2015, AMC), a TV series focused in New York‟s advertising world during the 1960s. The main goal is to find out which dialectics of sexual difference are established between the main character, Don Draper, and women around him. To this end, we proceed to a quantitative and qualitative analysis of the series pilot, “Smoke gets in your eyes”, and a qualitative analysis of a selection of scenes from Mad Men‟s first season. This dissertation is divided in three parts: the theoretical framework, methodology and the state of the question, the textual analysis of Mad Men and the conclusions. The first one is formed by two sections: the theoretical framework and methodology, and the state of the question. During the first section, I focus in The Text Theory elaborated by Jesús González Requena, the methodology of textual analysis that is used in this dissertation. It is a theoretical and analytical proposal that consists in understanding texts as a space where subjectivity is shaped. For this reason, this theory is linked to the Subject Theory and the Narrative Theory, three theories through which I address three dimensions of the same theoretical proposal. Next, we focus on the digital platform Encuadres, software created by González Requena that has been used to quantitatively analyze the pilot, “Smoke gets in your eyes”. During the second section, dedicated to the state of the question, I refer to different scholarly works about Mad Men, which address a wide variety of issues related to the series such as genre relationships, and the television context in which our object of study is framed, the so-called “Third Golden Age of Television”. In the second part of the dissertation, I proceed to the textual analysis of Mad Men...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Comunicación Audiovisual y Publicidad II, leída el 27-06-2017