Publication: La publicidad en la eclosión de la prensa periódica de finales del XIX en España y Portugal
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2020-10-09
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Universidad Complutense de Madrid
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Abstract
Los estudios generales sobre los medios de comunicación social destacan la influencia que tuvo la inclusión de anuncios de pago en la prensa periódica de los países industrializados en el auge periodístico del siglo XIX. En esta etapa, irrumpen en la escena de la comunicación de masas publicaciones periódicas con intereses empresariales que obtienen una fuente de ingresos adicional mediante la inserción de publicidad. Esto supone un cambio en el modelo de venta y suscripción que sustentaba, hasta entonces, la economía de los periódicos. Asimismo, su implantación como modelo en la prensa diaria permite el abaratamiento del ejemplar y, con ello, que la información escrita se generalice entre los diferentes estratos de la sociedad. Este modelo favorece, incluso, cierta libertad informativa y de opinión...
General studies concerning social media outline the influence that the inclusion of paid advertisements had on the periodical press of industrialized countries in the journalistic boom of the 19th century. At this stage, journals with business interests that gain an additional source of income through the insertion of advertising burst into the masscommunication scene. This supposes a change in the sales and subscription model that sustained, until then, the economy of newspapers. Likewise, its implementation as a model in the daily press allows the underselling of the copies and, as a result, the generalization of written information among the different strata of society. This press model even favours a certain freedom of opinion and information.
General studies concerning social media outline the influence that the inclusion of paid advertisements had on the periodical press of industrialized countries in the journalistic boom of the 19th century. At this stage, journals with business interests that gain an additional source of income through the insertion of advertising burst into the masscommunication scene. This supposes a change in the sales and subscription model that sustained, until then, the economy of newspapers. Likewise, its implementation as a model in the daily press allows the underselling of the copies and, as a result, the generalization of written information among the different strata of society. This press model even favours a certain freedom of opinion and information.
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 25-11-2019