Publication: Tratamiento informativo del deporte femenino español en los Juegos Olímpicos en el diario ABC (1924-2012)
Loading...
Official URL
Full text at PDC
Publication Date
2016-05-03
Authors
Advisors (or tutors)
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Complutense de Madrid
Citations
Exportar
Abstract
Los recientes éxitos del deporte femenino olímpico español (en los últimos Juegos Olímpicos de Londres 2012 hubo más medallas de mujeres que de hombres) están empezando a tener su repercusión en los medios de comunicación, tanto en la cantidad como en la calidad de las informaciones. Salvando las constantes inherentes a los deportes minoritarios (sólo se habla de ellos cada cuatro años, eclipsados el resto de la Olimpiada por el fútbol), sí que se está produciendo un cambio de actitud hacia las especialidades femeninas. Los Medios de Comunicación les dedican más atención y las deportistas disfrutan de más popularidad mediática. Además, los éxitos olímpicos han continuado en otras competiciones (Europeos, Mundiales…) y se siguen con interés los campeonatos en los que participan las españolas. Hace años, era impensable que los MM.CC. se hicieran eco de un Europeo de balonmano femenino o de uno de piscina corta, como ahora sucede. Y el interés por las actividades deportivas de las féminas sigue creciendo en función de los buenos resultados. Precisamente, para analizar lo que ha sido esta evolución en las citas olímpicas vamos a centrarnos en el estudio de las informaciones femeninas en todos los Juegos Olímpicos en el Diario ABC, el más veterano de los de tirada nacional. Esto nos va a permitir estudiar el tratamiento informativo que se les ha dado a estas deportistas a lo largo de la historia. Dado que la primera aparición femenina sucedió en París 1924, este periódico es ideal para este fin. Se han analizado todas las páginas de los Juegos Olímpicos en los que ha habido representación femenina española (desde París 1924 hasta Londres 2012) y contabilizado sus resultados de modo cuantitativo, tanto por deportes como por espacio, y cualitativo, por la relevancia de las mismas...
Recent successes from the Spanish Olympic female Team (in the last Olympics in London 2012 they won more medals than their fellow males) are appearing more in the Mass Media, both in information quantity and in quality. As with most minority sporting activities (they only get public recognition every four years, having been eclipsed by soccer the rest of the time), female sports are eventually experiencing a new approach to the public. Mass Media pay more attention to them and the athletes have new popular exposure. Moreover, as the Olympic successes keep on coming in other tournaments (World and European Championships); fans follow captivatingly all these kind of events in which Spanish sportswomen are involved. Some time ago, it was unthinkable that a female Handball European Championship or a European Short Course Swimming Championships would be published in the Media, as it now happens. And the interest in female sports keeps on growing, due to the great results given. That is precisely why we are going to analyze the evolution in the Olympics through the female information published in the daily Diario ABC, the most veteran among the national newspapers. We will be able to study the informative treatment those sportswomen have received thought the History. The first time a Spanish female athlete competed in the Olympics was in Paris 1924, and this newspaper fits perfectly with this topic. All the pages with Spanish female representation in the Olympics (from 1924 till 2012) have been checked and the results have been analyzed both quantitative (sports and measureable area) and qualitative (relevance). Field researches with the real protagonists of the paper have been made: some of the sportswomen who participated in the Games and the journalists who judged them are still live. Additionally, personal interviews with some players and the current ABC Sports Editor show us some clues for the immediate future in both areas. An historic view of women evolution in Sports, both in Spain and in the World, especially in the Olympics, completes the research. Working hypothesis is that the more money Society and the Federations invest in female sports, better results are achieved and therefore more media attention is obtained. Nowadays, sporting news is sold as a show and medals are always positive news. Women are not brush aside in the Games by their gender; everyone wants victories and successes, no matter who gets them, men or women. Ladies are seen as competitors, and if they do well, they reach their place by themselves.
Recent successes from the Spanish Olympic female Team (in the last Olympics in London 2012 they won more medals than their fellow males) are appearing more in the Mass Media, both in information quantity and in quality. As with most minority sporting activities (they only get public recognition every four years, having been eclipsed by soccer the rest of the time), female sports are eventually experiencing a new approach to the public. Mass Media pay more attention to them and the athletes have new popular exposure. Moreover, as the Olympic successes keep on coming in other tournaments (World and European Championships); fans follow captivatingly all these kind of events in which Spanish sportswomen are involved. Some time ago, it was unthinkable that a female Handball European Championship or a European Short Course Swimming Championships would be published in the Media, as it now happens. And the interest in female sports keeps on growing, due to the great results given. That is precisely why we are going to analyze the evolution in the Olympics through the female information published in the daily Diario ABC, the most veteran among the national newspapers. We will be able to study the informative treatment those sportswomen have received thought the History. The first time a Spanish female athlete competed in the Olympics was in Paris 1924, and this newspaper fits perfectly with this topic. All the pages with Spanish female representation in the Olympics (from 1924 till 2012) have been checked and the results have been analyzed both quantitative (sports and measureable area) and qualitative (relevance). Field researches with the real protagonists of the paper have been made: some of the sportswomen who participated in the Games and the journalists who judged them are still live. Additionally, personal interviews with some players and the current ABC Sports Editor show us some clues for the immediate future in both areas. An historic view of women evolution in Sports, both in Spain and in the World, especially in the Olympics, completes the research. Working hypothesis is that the more money Society and the Federations invest in female sports, better results are achieved and therefore more media attention is obtained. Nowadays, sporting news is sold as a show and medals are always positive news. Women are not brush aside in the Games by their gender; everyone wants victories and successes, no matter who gets them, men or women. Ladies are seen as competitors, and if they do well, they reach their place by themselves.
Description
Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Filología Española III (Lengua y Literatura), leída el 28-01-2016