Publication: El movimiento #YoSoy132 y su intervención en el proceso electoral del 2012 en México
Loading...
Files
Official URL
Full text at PDC
Publication Date
2016-06-17
Authors
Advisors (or tutors)
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Complutense de Madrid
Citations
Exportar
Abstract
El movimiento mexicano #YoSoy132 ha supuesto un desafío para el sistema político mexicano y de esa misma manera ha sido abordado en este trabajo de investigación. Siendo el primer movimiento social que tiene como base la dinámica de la comunicación y redes digitales en México, ha presentado una serie de características estructurales que rompieron con las concepciones y los paradigmas preexistentes sobre movilización y participación ciudadana. México ha vivido desde hace 18 años1 un proceso de cambio acelerado en su sistema político. A la par, un cambio cultural se gestó a favor de una ciudadanía con un rol cada vez más significativo en el proceso político del país. Con la llegada del nuevo siglo y la emergencia de una conciencia ciudadana, más comprometida y activa, proliferan también las redes sociales digitales, que proporcionaban las bases para favorecer e impulsar la participación ciudadana en las diversas esferas de la vida pública del país. En este contexto surge el movimiento social #YoSoy132, en el marco de una campaña electoral protagonizada por el candidato del PRI, Enrique Peña Nieto y el oligopolio televisivo, quienes, en una suma de poder, habían edificado sobre la desilusión social, su estrategia para recuperar la presidencia de la república y la mayoría en el Congreso Federal; y que al mismo tiempo, se conjugaba con un contexto internacional protagonizado por movilizaciones y revueltas sociales juveniles en distintas partes del mundo, potenciadas sobre todo por el uso del Internet y las redes sociales...
The Mexican movement #YoSoy132 has been a challenge for the political system and the same way it has been addressed in this research. As the first social movement that is based on the dynamics of communication and digital networks in Mexico, it has introduced a number of structural features that broke with the concepts and paradigms existing about mobilization and citizen participation. Mexico has lived for 18 years a process of accelerated change in its political system. At the same time, a cultural change was conceived in favor of a citizenry increasingly significant in the country's political process role. With the advent of the new century and the emergence of a more committed and active public awareness, also proliferate online social networks, which provided the foundation for foster and encourage public participation in the various spheres of public life. In this context the social’s movement # YoSoy132 strategy comes as part of a campaign starring by the PRI candidate Enrique Peña Nieto and the television oligopoly in Mexico, who, in an amount of power, had built on the social disillusionment, for regain the presidency of the republic and the majority in the Federal Congress; and at the same time, it was combined with an international context featuring demonstrations and youth social unrest in various parts of the world, boosted mainly by the use of the Internet and social networks The youth movement gained immediate impact on the definition of the media agenda and the political agenda...
The Mexican movement #YoSoy132 has been a challenge for the political system and the same way it has been addressed in this research. As the first social movement that is based on the dynamics of communication and digital networks in Mexico, it has introduced a number of structural features that broke with the concepts and paradigms existing about mobilization and citizen participation. Mexico has lived for 18 years a process of accelerated change in its political system. At the same time, a cultural change was conceived in favor of a citizenry increasingly significant in the country's political process role. With the advent of the new century and the emergence of a more committed and active public awareness, also proliferate online social networks, which provided the foundation for foster and encourage public participation in the various spheres of public life. In this context the social’s movement # YoSoy132 strategy comes as part of a campaign starring by the PRI candidate Enrique Peña Nieto and the television oligopoly in Mexico, who, in an amount of power, had built on the social disillusionment, for regain the presidency of the republic and the majority in the Federal Congress; and at the same time, it was combined with an international context featuring demonstrations and youth social unrest in various parts of the world, boosted mainly by the use of the Internet and social networks The youth movement gained immediate impact on the definition of the media agenda and the political agenda...
Description
Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Sociología VI (Opinión Pública y Cultura de Masas), leída el 09-09-2015