Publication: Espacios de ficción: París en el discurso publicitario
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2020-02-24
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Universidad Complutense de Madrid
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Abstract
Esta tesis doctoral, presentada bajo el título de Espacios de ficción: París en el discurso publicitario, está centrada en el estudio, análisis y funcionamiento del espacio en la narrativa publicitaria. Una de las ideas planteadas a lo largo de estas páginas es que el discurso publicitario puede y debe estudiarse epistemológicamente sobre la base de la teoría narrativa literaria. En efecto, la teoría literaria ofrece un gran número de herramientas que los estudios teóricos publicitarios pueden adoptar con el fin de enriquecer el método de análisis. Es más, cabe recordar al respecto que la publicidad toma prestados en infinidad de ocasiones un gran número de técnicas y procedimientos que la literatura ya empleaba antes de la existencia de la publicidad. Debido a esto, los estudios literarios ofrecen una metodología capaz de arrojar luz sobre aspectos tan importantes como los elementos que conforman el relato publicitario...
This doctoral thesis, presented under the title Spaces of Fiction: Paris in the advertising discourse, is centered on the study, analysis and functioning of space in the advertising discourse. One of the ideas put forward in these pages is that the advertising discourse can and must be studied from an epistemological point of view based on the literary narrative theory. In fact, the literary theory offers a big number of tools that advertising theoretical studies can use in order to broaden the analysis method. Furthermore, it should be recalled in this respect that advertising borrows on countless occasions a big number of techniques and procedures that literature already used before advertising even existed. Due to that, literary studies offer a methodology that is able to shed light on such important aspects as the elements that form the advertising story...
This doctoral thesis, presented under the title Spaces of Fiction: Paris in the advertising discourse, is centered on the study, analysis and functioning of space in the advertising discourse. One of the ideas put forward in these pages is that the advertising discourse can and must be studied from an epistemological point of view based on the literary narrative theory. In fact, the literary theory offers a big number of tools that advertising theoretical studies can use in order to broaden the analysis method. Furthermore, it should be recalled in this respect that advertising borrows on countless occasions a big number of techniques and procedures that literature already used before advertising even existed. Due to that, literary studies offer a methodology that is able to shed light on such important aspects as the elements that form the advertising story...
Description
Tesis inédita de la Universidad Complutense de Madrid, Facultad de Filología, leída el 18/10/2019. Tesis retirada por expreso deseo del autor